Margarita Mamun, a Russian rhythmic gymnast, was awarded with the Longines Prize for Elegance after participating at the individual all-around competition event at the 34th Rhythmic Gymnastics World Championships 2015 in Stuttgart.
The judges for the said award comprised of the President of International Gymnastics Federation — Bruno Grandi, The 26-time German Champion in rhythmic gymnastics – Magdalena Brzeska, the brand manager of Longines Germany – Rainer Eckert and the President of Longines – Walter von Känel.
The factors that were considered in judging, evaluating and awarding the winner includes emotional appeal that exceeds beyond the technical considerations to beauty and feminity, grace and harmony of movement, and most important of all, elegance.
Since 1997, The Longines Prize for Elegance was awarded to the gymnast that appears to be the most elegant and charismatic. The award was given to a male and female gymnast that participated at the World Artistic Gymnastics Championships and World Rhythmic Gymnastics Championships.
The winner of the said award receives a trophy that looks like a gymnast in motion, created and designed by a Jean-Pierre Gerber – a Swiss artist, an elegant Longines watch and a cheque. Furthermore, the Official Watch of the 34th Rhythmic Gymnastics World Championships was a lady model of the Longines DolceVita collection, cased in steel, adorned with diamonds and features a silver-colored “flinque” dial decorated with painted Roman numerals. This watch portrays the worldwide contemporary elegance of the Longines watchmaking company. It perfectly represented the elegance of the world class competition.
Yana Kudryavtseva, a seventeen-year old superstar in the rhythmic gymnastics discipline, once gain secured the World Championships all-around title for the third consecutive year. Also, she obtained 4 out of the 5 individual titles up for grabs, as well as the team title with the help of her Russian team mates Margarita Mamun and Aleksandra Soldatova.
The three-time World All-around champion, well-known for her ball-spinning tricks and her breathtaking ribbon routines, once again proved her dominance in the field of rhythmic gymnastics in this generation.
WHAT IS LONGINES?
Longines is a watch making company based in Saint-Imier, Switzerland. The company was founded by Auguste Agassiz, brother of a well-known naturalist – Louis Agassiz, in 1832, and is owned by the Swatch Group. The logo that looks like a winged hourglass is the oldest registered logo of Longines.
Longines is the one who provided the timers that was used at the first modern Olympics in 1896. In the year 1899, a watch that was manufactured by the company was brought to North Pole by Louis Amédée de Savoie, an Arctic explorer. It was the first to use automatic timekeeping for the 1912 Swiss Federal Gymnastics Meet in Basel. As of today, the watch making company sells sport watches and chronographs.
Involvement of Longines in Sports
The company slowly built a special connection in the field of sport. The watch making company has been closely correlated with the global evolution of sports, timing Olympic Games 14 times since the 1952 Winter Olympics in Oslo. Its association with the sport encouraged the company to develop a wide range of inventions and innovations and thus enabling it to figure out and display winning times.
Association of Longines with Gymnastics
Longines first became associated with gymnastics in the year 1912, when it has introduced an innovative electro-mechanical timing system. The watch making brand became the official partner and timekeeper for the AG & RG competitions that are hosted by the FIG for more than 20 years. The special relationship of the watch making company with the gymnastics has started after being the official timekeeper for the 1912 Swiss Federal Gymnastics Meet in Basel. During those competitions, Longines is the one who is in charge in providing the needed infrastructure and workforce for the calculation of time, displaying of scores, processing of data (start lists, results, and medals) and presenting it on the results screens, on the commentator’s information system and also transmitting it to the television companies that are promoting the competitions.
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